Last week I published 3 copywriting tactics.
In it, we covered:
- Headlines
- Hook frameworks
- Closing the deal
This week I applied some of those learnings to the personal finance course I’ve published.
Here are the changes I made:
Headline
GET RICH SLOWLY BUT SURELY ➡ How To GET RICH SLOWLY BUT SURELY
Why? ➡ “how to” is straightforward, and indicates that there will be steps to follow. People like steps.
Hook: In vs. Out Group
You can learn the exact personal finance strategy I’ve followed.
⬇
Don’t be like most people. Take control of your financial future. Learn the proven personal finance strategy I’m following to reach financial independence by 40.
Why? ➡ people like not losing more than they like winning. Establishing an in vs. out group leverages loss aversion.
Closing the deal through ROI
[Previously no ROI]
I’ve distilled dozens of personal finance books, at $15 a pop, and countless hours, to give you the most practical information at $9.99.
rewritten
⬇⬇
Get access to the essential personal finance knowledge that has been distilled from dozens of best-selling books, saving you time and money. With our concise and practical course, you’ll learn everything you need to know at an unbeatable price of just $9.99.
Why ➡ Demonstration of saving time & money increase the value of the purchase.
Guarantee
[Previously No Guarantee]
If you don’t love it, we’ll give you your $ back.
Why ➡ A/B testing shows people are more likely to purchase when there is a guarantee.
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That is it for now! I’ll be continuing to study this topic. If you enjoyed this post, please let me know and I will share more as I learn.
