Last week I published 3 copywriting tactics.
In it, we covered:
- Hook frameworks
- Closing the deal
This week I applied some of those learnings to the personal finance course I’ve published.
Here are the changes I made:
GET RICH SLOWLY BUT SURELY ➡ How To GET RICH SLOWLY BUT SURELY
Why? ➡ “how to” is straightforward, and indicates that there will be steps to follow. People like steps.
Hook: In vs. Out Group
You can learn the exact personal finance strategy I’ve followed.
Don’t be like most people. Take control of your financial future. Learn the proven personal finance strategy I’m following to reach financial independence by 40.
Why? ➡ people like not losing more than they like winning. Establishing an in vs. out group leverages loss aversion.
Closing the deal through ROI
[Previously no ROI]
I’ve distilled dozens of personal finance books, at $15 a pop, and countless hours, to give you the most practical information at $9.99.
Get access to the essential personal finance knowledge that has been distilled from dozens of best-selling books, saving you time and money. With our concise and practical course, you’ll learn everything you need to know at an unbeatable price of just $9.99.
Why ➡ Demonstration of saving time & money increase the value of the purchase.
[Previously No Guarantee]
If you don’t love it, we’ll give you your $ back.
Why ➡ A/B testing shows people are more likely to purchase when there is a guarantee.
That is it for now! I’ll be continuing to study this topic. If you enjoyed this post, please let me know and I will share more as I learn.