“Persistent, consistent, and frequent stories, delivered to an aligned audience will earn attention, trust and action.” This Is Marketing, Seth Godin
This past week I was attending a management training program. One of the key concepts was to have clearly articulated values that can be used as a compass. I love this concept, as I believe having a strong character and values will eliminate poor decisions when they need to be made quickly.
“When we see what is coming we can make a choice based on calculation and guided by reason, but when a situation arises suddenly our actions are determined by our character.” – Nichomachean Ethics, Aristotle
How does this relate to personal branding? Consider this from Seth’s book:
“Everything you do, from the way you answer the phone to the design of your packaging, from your location to the downstream effects of your work, from the hold music to the behavior of your executives, and even the kind of packing peanuts you use — all of it is a form of marketing your brand. You cannot measure it. You might not even notice it. But it still matters.
You definitely, certainly, and surely do not have enough time and money to build a brand for everyone. You cannot. Don’t try. Be specific. Be very specific. And then, with this knowledge, overdo your brand marketing. Every slice of every interaction ought to reflect the whole. Every time we see any of you, we ought to be able to make a smart guess about all of you.”
The point is that you cannot truly measure your personal brand, but it is important. Whether you are doing so intentionally or not, you are building your brand one small action at a time. Drip by drip.
Faucet by Patrick Morrison from the Noun Project